Nicolai Fuglsig – Photojournalism graduate of Danmarks Journalisthøjskole
Remember how everyone lost their mind when Sony released this ad? So much that a nearly exact copy of it that used vegetables, instead of bouncing balls, also made it to Cannes. (If anyone can tell me who made this one, please do because I can’t remember)
Well, it was directed by Nicolai Fuglsig, a graduate of the school I am currently attending. Legend has it that for his final project as a fourth year student at the school, he took a trip to Muslumovo, Russia to capture a series of photos that would be celebrated by the photojournalism community throughout Denmark. When some critics began calling them “too perfect”, he insisted that they were completely factual and shot with a traditional reportage approach. It was only a few years later, during an interview with a Danish journalism magazine, that he suggested that perhaps some of them were staged. Effectively shooting himself in the foot and ending his career as a Danish photojournalist, he moved to the United States and started directing commercials.
Some have called him one of the strongest visual communicators in the world – adding that it is also very good that he no longer has anything to do with photojournalism.
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